In today's digital age, electronic communication has become the norm for many businesses. From email to instant messaging, businesses have more ways than ever to communicate with their customers and clients. However, despite the proliferation of electronic communication, mailing solutions are still relevant and important in today's digital age.
One of the main reasons for the continued relevance of mailing solutions is that they provide businesses with a tangible means of communication. While electronic communication is convenient and fast, it can also be impersonal and easily ignored. Physical mail, on the other hand, is tangible and hard to ignore. This makes it an effective way to reach customers and clients, especially for certain types of businesses, such as e-commerce and direct mail marketing.
In our 2021 data, we focused on mail pieces that contain digital response elements. The distribution of channels shows that QR code usage has soared (now at 40% of all mail received), with web addresses close behind.
Another reason for the importance of mailing solutions in the digital age is that they can complement digital communication, providing businesses with a more comprehensive approach to customer engagement. For example, businesses can use digital communication to send out an email campaign, and then follow up with physical mail to solidify the message.
Two years ago, only 17.8% of sales were made from online purchases (Global eCommerce Forecast 2021, eMarketer, 2021). That number is expected to grow in the next few years and reach 20.8% by 2023, a 3 percentage point increase. And the growth is forecasted to continue, by 2025, 23% of all sales are estimated to be made online, which would be a 5.2 percentage point increase in five years.
In conclusion, mailing solutions are still an important tool for businesses in the digital age, why?
They provide a tangible means of communication and can complements a more comprehensive approach to customer engagement
